Daily chemical industry continued growth in electricity traders into sales of new pattern

China cosmetic market capacity of about 360 billion last year, home care accounted for about 90 billion, about 270 billion personal care, in the next five years, the number will to grow by about 12%, to 2018, the market capacity of up to 600 billion. At the same time, the electric business platform sales last year rose by nearly 25% over 2011, this fully shows that electricity will become a new trend in the development of chemical industry. With the innovation of technology and people approved of the new consumption patterns, consumers no longer rely solely on traditional television and newspaper advertising, network, social platform, WeChat circle of friends, and so on become the new channel for selling products. Just query through the network platform, can obtain your demand the product, never leave home, want to buy it. The fast pace of modern life, people often have no spare time to shopping, and online just to meet the needs of most people. At the same time, enterprises can put more accurate information on the platform for access, electric business platform convenient for the customer, and convenient for enterprises, kill two birds with one stone of it. Although I have some products and companies suspected of false, fraud, but this responsibility cannot be completely attributed to electric business platform itself, more important is the perfection of relevant laws and regulations, perfecting the platform system and the improvement of product quality and customer's careful choice when buying. Another role of electricity is through layer upon layer infiltration into cosco second and third tier cities, the infiltration of both to help the development of the domestic cosmetic companies, revitalize the local resources, expand the influence. Foreign giants such as procter & gamble, unilever, l 'oreal did not react as part of the brand to electricity through the relevant channels, hand in hand to open the market, increase sales.