01 detergent industry market demand analysis from detergent market consumption group characteristics and forms of life and detergent industry demand trend two aspects to understand.
Demand analysis (
Detergent market consumption group characteristics and forms of life after twenty years of reform and opening up, China has made great improvement in the lives of urban residents, consumption appears the characteristics of some rich countries, but also appeared in many aspects of low-income.
'binary' pattern of urban consumption is engaged in production of daily chemical industry such as detergent industry put forward higher requirements.
Detergent market characteristics of buyer's market has the obvious, 'subsistence consumption patterns have given way to' life quality emphasized 'consumption patterns, there is no lack of bright spots in the calm, the whole market opportunities still exist in every link, the residents way of access to information has changed a lot, the different consumers, gas media contact habits are also different, how to affect residents choose to buy through the media has become a must face the challenge of detergent industry.
Urban consumers differentiation is becoming more and more significant.
Performance on the consumption ability, is the expansion of residents' income gap.
Some consumer income continues to grow, in part, some consumers' income is low, performance on the consumer orientation, is the trend of diversification, some consumer compliance tradition, some consumer tends to trendy, elegant life to enjoy and be particular about consumer tastes.
Personalized assimilation and coexist in the consumer market, international and regional.
The market share is a comment on one of the most important indicators of brand strength.
A detergent consumer research shows that the white cat, account for half of detergent products.
In addition, according to the product effect is affect washing supplies consumption behavior of one of the most important factors, for detergent, taste new widely attention, do not hurt the hand, non-toxic and effect and so on can wash fruits and vegetables are also important aspects of consumer attention.
Look from consumers focus on different efficacy, consumer demand for the effect of washing product has the characteristics of diversification, washing decontamination capability, smell is pure and fresh and do not hurt the skin effect and so on demand is relatively more concentrated.
Detergent consumption trend with the continuous improvement of people's living standard and consumption level, the population of China is potential market for the development of the synthetic detergent industry will play a huge role in promoting.
A sudden infectious diseases that make Chinese people an unprecedented attention to personal hygiene, disinfection became people choose the first standard of detergent.
So all kinds of disinfectant, disinfectant and hand sanitizer became objects of panic buying.
In resisting SARS this period of time, detergent market ushered in a unprecedented opportunities.
In liquid detergent products, industrial and civil accounted for two-thirds of the total, shampoo accounted for a third.
In household liquid detergent products, eat wash products accounted for over 70% of the total, with liquid washing products accounted for 7%.
In accordance with relevant industry data analysis, our country detergent consumption in the 30 - year after year
Sales of about 4. 4 billion yuan, because the detergent this kind of product in developing mature transition phases of product life cycle, production volume was low growth rate, the average annual growth rate is expected to be 3% in the next few years.
The main driving force of the development of the detergent industry comes from the consumer and social demand and expectations of higher environmental protection, so from detergent product has the following trends we can see the future of detergent market consumption trend is toward personalized, diversified and green functional development.
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