Introduction of washing powder marketing methods are there?
1 comparison method: this method is common in ten sales methods, the basic method of sales.
With the facts, compared to sales.
A new product, consumers are generally not recognized, why?
Because they don't know, because of understanding and recognition.
In terms of washing powder, most consumers are like foam, strong detergency of more products.
How to prove that we have more product foam, strong detergency?
We use is simple and scientific method -
Method is: use a packet of local famous brand detergent and our own production of washing powder under the same conditions,
The same amount of washing powder, the same amount of water, the same amount of dirt)
On-site contrast, mixing than bubble with the hand, with the hand rub than decontamination.
According to the performance of the products, to cater to consumers' listening to the sounds as the imaginary, seeing is believing 'consumer psychology, such as markets, vegetable markets, the mall or school place with more traffic scene contrast.
With a good 'comparison method' is a persuasive one, once consumers see bubbles and the effect of the strong detergency, so more real, will greatly enhance the purchase desire.
With 480 g bag, top 10 enjoy special offer: 2.
00 yuan/bag, the washing effect is bad to can return.
Shandong customers weeks * countries using this method, population is concentrated in 'market day' propaganda, achieved good sales performance.
Washing powder marketing method 2, advertisement law, advertisement law: when you spread the market basically, and then choose to live on local television, traffic channel, channel, to product advertising, newspapers and magazines in the market, markets, schools, factories and other places to send flyers.
Company headquarters will be after delivery across households reached 300, unified advertising arrangement: in CCTV's advertising, everyone, everyone benefits.
Marketing method 3, welfare law welfare law: at the feast, many units will give staff welfare, labor insurance, such as rice, oil, detergent powder, detergent, such as living things, if you have very good connections, manages the logistics life of leadership, or contact with the product quality and price advantage, to let them accept your product into units, schools, training center and base, as long as several links, you will have a lot of sales.
Cooperate area gradually expand the sale scope, increase sales.
4, li (marketing method
Product law (
Taste method: because of the fierce competition between gas stations, a lot of petrol stations in addition to lower oil price promotions, also often: some of the launch of the XX gifts fill it up with how much liter activity, and daily necessities such as washing powder, detergent, became them.
Result: supplies home will be used, more practical.
Second: compared with the other gifts, budgets are relatively low.
In this way, they are not choose brand of washing products, and our products will be with high quality and low price to obtain their trust.
If you link to a certain quantity of gas station, I believe your sales will be to the next level.
There are such as mobile, unicom, telecom, and so on the unit can be to contact.
Next article: washing supplies detergent formula analysis what is the role?
The previous: detergent to know: what kind of detergent are there?